It’s a very simple, extremely ugly, overly chaotic design but the sweet spot that he hits is that other reporters who are on the internet will actually keep his page open all day and they’ll pick up little bits of information that might actually lead to a story.”ĭrudge’s gift shop clues, which included gossip about small screen hirings and firings, helped him establish credibility and an audience. “But then, what he does is he sandwiches in his own material. So he begins by creating all of these links,” says Claire Bond Potter, a professor of history at the New School for Social research and the author of the 2020 book Political Junkies: From Talk Radio to Twitter, How Alternative Media Hooked Us on Politics and Broke Our Democracy. “ Drudge Report actually begins as a kind of gossip column on the internet. Then there was Drudge’s site, which started first in 1995 as an email newsletter. In the 1990s, internet news existed mainly only in the form of newspaper websites. In its heyday, The Drudge Report was one of the most powerful sites online, delivering the sort of political news that made its founder part of the scandal that inspired Impeachment: American Crime Story.
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